Web Design is complex. With a zillion things to understand and a million more things to design, it can be incredibly dynamic. You must exercise a skill that is a combination of creativity, technical knowledge, and attention to detail.
Because of this complexity, designers often make mistakes. Some mistakes may be alright, but some can cost you much. So, it is essential to understand the potential pitfalls in web design in Gold Coast.
Here’s a list of 9 that you should avoid at any cost.
1. Using Poor Typography
What’s the role of typography in web design? It conveys a brand image, communicates a message, and enables comfortable reading. These are the three aspects that a business can (and should) never overlook.
Inappropriate font choices, overly small or large text, and poor contrast can make your website difficult to read and look unprofessional. So, invest time in selecting suitable fonts and establishing a consistent font hierarchy throughout your site.
This will enhance readability and contribute to a polished design.
2. Choosing Autoplay Videos or Music
No one enjoys it when a video plays automatically as soon as entering a page. It is jarring, disturbing, and unwelcoming. Allow your users to make their decision to turn it on or not. When it’s their decision, they tend to pay better attention to the content of the video. This is a general rule of thumb that professional web design services in Gold Coast use to improve engagement.
Video and audio content is a powerful tool for user engagement in web design, but you must use it right. Inappropriate usage can have undesirable consequences in user engagement, increasing bounce rates.
3. Skipping Cross-Browser Testing
Your website may look great in one browser, but it doesn’t guarantee a smooth experience across all browsers. Your ideal user can be using any browser, and it is your job to ensure they can access your site from their choice of browser.
This can be verified using cross-browser testing. Test your website in multiple browsers, including popular ones like Google Chrome, Mozilla Firefox, and Microsoft Edge. Skipping this step can lead to display issues and functionality problems in different environments.
4. Neglecting Security
Web security is a critical concern for both website owners and users. Neglecting security measures can result in data breaches, malware infections, and compromised user information.
Therefore, you must ensure your website is built on a secure platform, keeping software and plugins updated and using HTTPS to encrypt data transmitted between your website and users.
5. Ignoring SEO
A beautiful web page is of little use if it doesn’t attract visitors. SEO will bring visitors, leads, and sales to your site through search engine rankings. So, neglecting SEO (search engine optimization) best practices can lead to poor visibility in search results.
Making this mistake will greatly affect the outcomes, leading to expensive remedies and efforts. You can avoid all this by working with reliable SEO services in Wollongong. Together, you incorporate SEO techniques into your web design, including optimized meta titles and descriptions, alt tags for images, and semantically meaningful code.
6. Overshadowing User Experience
In websites, user experience is of the utmost importance. However, we often get obsessed with other design elements, overlooking user experience. It can be a grave mistake that can lead to failure.
The primary goal of every web design is to create a positive user experience. Failing to priorities it can lead to high bounce rates and low conversion rates. So, avoid complex navigation, slow-loading pages, and cluttered layouts.
7. Dismissing Page Loading Speed
Beginner web designers often discount slow loading, which is not at all good. Users expect websites to load quickly. A slow-loading site frustrates visitors and results in a high bounce rate.
Besides, your page load speed is important from both web design and SEO perspectives. So, whether you are a web designer or a business working with one, ensure your website loads fast. Optimize your site for speed by compressing images, minimizing HTTP requests, and utilizing content delivery networks (CDNs) to distribute content efficiently.
8. Failing Mobile Responsiveness
In the age of smartphones and tablets, we can’t ignore making our websites mobile responsive. It’s crucial that a website is responsive to various screen sizes. A website that doesn’t adapt to smaller screens will provide a subpar user experience and negatively impact your site’s rankings in search engines.
Thus, you must always priorities responsive design to ensure your website looks and works well on all devices.
9. Disregarding Web Accessibility
We are living in a time of inclusivity. It is not only applicable for live places and events but also for online networks. Without adequate web accessibility, your website will lose a significant portion of the audience with disabilities.
Design smooth experiences for people with different disabilities, such as auditory or visual. Following Web Content Accessibility Guidelines—WCAG—will make your site accessible to all. For example, keyboard navigation will help users with motor impairments navigate the site easily.
Make No Mistakes with ‘Make My Website’:
Web designing is a multidimensional endeavor that requires a keen eye for design. We have many website builders with us today. But they fade in comparison with expert-made web designs in Gold Coast. If you agree, connect with Make My Website. Their services include web design, SEO, branding, web hosting, photography, etc. Besides, their services are not limited to the Gold Coast; you can get them in many more locations across Australia.
So, do not hesitate to contact MMW. Good luck!